| Our challenge | - secure new clients |
| | - pricing pressure
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| Our sona experience | |
| Start testing: | September 2010, full integration in November 2010 |
| No. of sold sona hearing systems: | 80 clients |
| Customer satisfaction: | 8 (on a scale of 1-10; 1=very low, 10= very high) |
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| Advantages with sona | |
| For our clients: | Value for money, comfortable hearing and wearing, upgradeability |
| For us: | First fit, flexible selection of performance levels, smart:stock |
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| How we sell sona | |
| Main arguments: | Key argument: UPGRADE. Immediate availability, high quality, ease of use |
| Business integration: | Proved Swiss technology at a reasonable price, attractive design
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