| Our challenge | - differentiating our product portfolio |
| | - keep our good image |
| | - to offer good value for money |
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| Our sona experience | |
| Start testing: | September 2010, full integration in October 2010 |
| No. of sold sona hearing systems: | until end of January: 28 clients |
| Customer satisfaction: | 10 (on a scale of 1-10; 1=very low, 10= very high) |
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| Advantages with sona | |
| For our customers: | Upgradeability, quick fitting (approx. 3 sessions), easy change from BTE to ITE models |
| For us: | No capital lockup, excellent price-performance ratio, continuous stock availability |
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| How we sell sona | |
| To target group: | Key argument: UPGRADE. Immediate availability, high quality, ease of use |
| Business integration: | Low-cost stock, efficient supply |
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| Our recommendation | Get into something new and give it a try! |
