With Sona, it’s not just about the device

September 2010

By David H. Kirkwood

When new hearing aid companies enter the market, they usually promise revolutionary new technology housed in smaller, more advanced, and more effective hearing instruments than the world has ever seen. However, that’s not the message from Sona, a new company— albeit part of the long-established Sonova Group, which also owns Phonak and Unitron. Sona Hearing, LLC, which was launched in the U.S. this summer, is wooing hearing healthcare providers with a different message: “Simplify your life.”

In: THE HEARING JOURNAL • SEPTEMBER 2010 • VOL. 63 • NO. 9